Advancing Smart Tourism and Sustainable Tourism Mobility
Bringing Tourism and Travel directly into the new Green Economy, based on low carbon, sustainable operations and renewable energy.
A long-term lifestyle that engages countries, cities, communities, companies and consumers in a common commitment to grow "smart" tourism - clean, green, ethical & quality - progressively decoupled from green house gas emissions.
To encourage "Sustainable Tourism Mobility" as a force for "quadruple bottom line sustainability" - climate, economic, social and environmental responsive growth.